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Privacy Policy

Introduction

Welcome to the privacy policy of Storydo Ltd. 

Storydo respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. 

Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

  1. Important information and who we are

 

Purpose of this privacy policy

This privacy policy aims to give you information on how Storydo collects and processes your personal data through your use of this website, including any data you may provide through this website when you use our services. 

This website is not intended to be used  by children. The only data relating to children we temporarily hold, is the information and images you provide to make your book, and it is only stored for this purpose.

 

Controller

Storydo Ltd. is the controller and responsible for your personal data (collectively referred to as "Storydo", "we", "us" or "our" in this privacy policy).

If you have any questions regarding this privacy policy, including how to exercise your legal rights, then please contact our privacy manager using the contact details below. 

 

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:

Full name of legal entity: Storydo Ltd.

Email address: hello@storydo.co.uk

Postal address: 128 City Road, London, EC1V 2NX.

 

Complaints

Please contact us at hello@storydo.co.uk if you have any feedback, suggestions, questions or a complaint. You have, of course, the right to make a complaint to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

 

Changes to the privacy policy 

We keep our privacy policy under regular review. This version was last updated in January 2024. 

 

Your duty to inform us of changes to your data

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

 

Third-party links

This website may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their content and privacy statements. 

 

  1. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

In order to provide our service, we may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering. 

We do not intentionally actively collect Special Categories of Personal Data (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic, biometric data or criminal convictions and offences) Sometimes, Special Categories of Personal Data might be inferred from the Content of your book and we will only store and process such information  visible from the Content of your book in order to provide our service to you and produce your book(s).

 

Other personal data that we process 

In the extremely unlikely event, where we have a legal obligation to intervene (for example to protect somebody’s life), it may be necessary to process personal data without consent to contact appropriate organisations.  

 

Personal data of people you refer to us 

When you refer other people to us, you are providing their personal data to us. Such data only includes names and contact details. The information that you provide assists us to identify visitors to our Website who are referrals from you. The information provided is only used by us to credit you with commission for your referrals and will remain confidential and not be used by us for anything else. 

 

If you fail to provide personal data and your duty to inform us of any changes

Under the Terms and Conditions of the contract between us, and in law, we have to gather personal data from you  to enable us to provide our services to you. If you decline to provide such information, then you will be unable to make your book. 

Likewise, you must update us if any of the information that you provide to us changes. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address. If you do not update us of any changes, then we may not be able to continue to provide our services to you.

 

  1. How is your personal data collected?

We use different methods to collect data from and about you including through:

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Please see Section 9 (glossary) to find out more about the types of lawful basis that we will rely on to process your personal data.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

 

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity 

(b) Contact

Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity 

(b) Contact 

(c) Financial 

(d) Transaction 

(e) Marketing and Communications

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity 

(b) Contact 

(c) Profile 

(d) Marketing and Communications

(a) Performance of a contract with you 

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identity 

(b) Contact 

(c) Profile 

(d) Usage 

(e) Marketing and Communications

(a) Performance of a contract with you 

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)  

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity 

(b) Contact 

(c) Profile 

(d) Usage 

(e) Marketing and Communications 

(f) Technical 

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical 

(b) Usage 

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity 

(b) Contact 

(c) Technical 

(d) Usage 

(e) Profile 

(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)

 

Communications about a book you have started

When you have started making a book, we may contact you in relation to this book with information you may want or need or may be of interest to you. This may be notifying you of when we need to delete it in order to protect your privacy, or to inform you of price changes or discounts, as well as information on how to complete the book.

 

Marketing to fulfil our services through BookBuilder and vouchers

We provide you with choices regarding certain personal data uses, particularly around marketing and advertising. When you sign up to try out BookBuilder, you will have opened an account with us and we will send you information relating to the book that you have started, such as if we wish to make you aware of discounts or draw your attention to time limits after which your book may be deleted. We will also ask you if you wish to receive our monthly newsletter.

 

Opting out from receiving marketing emails

You can opt out at any time, either via the unsubscribe option on the email, by emailing us on hello@storydo.co.uk, or on your dashboard. 

We will not share your personal data with any third party for marketing purposes. 

 

 

  1. Cookies

Our Website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information here about the individual cookies we use and the purposes for which we use them.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. You can do this from your dashboard. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie policy here.

 

  1. Change of purpose 

We intend to only use your data for the original purpose, such as producing a book for you, or supplying you with information. However, in the very unlikely event that we need to process your data for a different purpose, we will notify you, explaining the legal basis which allows us to do so. We will always comply to the above rules and legislation.  

 

  1. Disclosures of your personal data

We take your privacy extremely seriously, but in order to fulfil your service, and run our business, it may be necessary to share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

 

  1. International transfers

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguard is implemented: 

Our platform is hosted by a reputable, international hosting company, whose servers are based in different countries. We chose them for their safety record. We deem them to provide an adequate level of protection for personal data. Shall we change provider, we will only do so to another company with a high level of protection for personal data.

We use two printers. One is printed and posted from the UK. The other printer has internationally fulfilment, meaning that the book is printed in or near the country, where it is going to be posted to, because this is more environmentally friendly. Where it is printed, is decided by the printer. For more information, please visit gelato.com

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK. 

 

  1. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we strictly limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

  1. Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for example for tax purposes.

We are legally obliged to keep the digital layout for your book at least for seven months after it has been printed, to meet your statutory rights. Unless we need to keep it for longer for any of the reasons stated above, we will delete all images and texts at this time. 

If you have started a book but not finished, we will delete it within two to six months, unless we need to keep it for any of the reasons stated above. 

In some circumstances you can ask us to delete your data: see your legal rights below for further information.

As explained above under ‘aggregated data, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

 

  1. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. 

If you wish to exercise any of the rights set out above, please contact us. 

 

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

 

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

 

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

 

  1. Glossary

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation to which we are subject.

THIRD PARTIES

External Third Parties

YOUR LEGAL RIGHTS

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. For the omission of doubt, this does not include any corrections to the Content of Your book. Once you have approved the book for print, it cannot be changed anymore.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: 

Where such a request to restrict and/or suspend is agreed and acted on by us, then access to the website may be restricted or prevented. Where access is restricted or prevented then you accept that you may not  be able to interact with Tradespeople in any way through the website.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.